The short version
Use Latchly for your own breastfeeding journey. Don't resell it, don't try to break it, and understand that it's not a medical device. We'll do our best to keep it running; you'll pay for the plan you chose; either of us can walk away.
1. Who's who
"Latchly," "we," and "us" means Trendsy LLC, a small company based in the United States that makes the Latchly iOS app. "You" means the person using the app.
2. What you're agreeing to
By downloading or using Latchly, you agree to these Terms and to our Privacy Policy. If you don't agree, don't use the app. It's that simple.
3. Your account
Latchly signs you in with your Apple ID and iCloud account. You are responsible for keeping your Apple ID secure. We don't store your password — we never see it.
You must be at least 13 years old to use Latchly. If you're using the app on behalf of another caregiver, you represent that you have their permission to do so.
4. Subscriptions & billing
Latchly offers a 7-day free trial, after which it becomes a paid subscription at the price shown in the App Store at the time of purchase (currently $8.99/month or $59.00/year). All billing is handled by Apple.
- Your subscription renews automatically until canceled.
- You can cancel any time in iOS Settings → Your name → Subscriptions. The cancellation takes effect at the end of the current billing period.
- We do not offer refunds for partial billing periods, though Apple may provide refunds at their discretion.
- Prices can change. If they do, we'll notify you at least 30 days before the change takes effect on your subscription.
5. Acceptable use
Please don't:
- Reverse-engineer, decompile, or attempt to extract source code from the app.
- Use Latchly to harass anyone through Partner Mode or any shared field.
- Upload content that violates the rights of others.
- Use the app to resell tracking as a service to third parties.
6. Your content stays yours
Anything you log in Latchly — feeds, notes, photos, moods — remains your property. You grant us a narrow license to process that data only so the app can function (e.g., syncing it between your own devices via CloudKit). We do not use your data to train models, sell to third parties, or serve ads.
7. Intellectual property
The Latchly name, logo, visual design, and underlying software are owned by Trendsy LLC. You get a license to use the app on your own Apple devices. You do not get to sell, sublicense, or brand-slap the product.
8. Not medical advice
Latchly is a journal and tracker. It is not a medical device and the information inside the app is not medical advice. See our medical disclaimer for the full story, but the short version: if something feels wrong with you or your baby, call a healthcare provider, not an app.
9. Things we can't promise
We'd love to say the app will never crash and your data will never be lost, but no software company can honestly promise that. Latchly is provided "as is" without warranties of any kind to the extent permitted by law. Back up anything you consider irreplaceable. Your data is automatically backed up by iCloud if that service is enabled on your device.
10. Limitation of liability
To the maximum extent permitted by law, our total liability to you for any claim related to Latchly is limited to the amount you've paid us in the 12 months before the claim. We are not liable for indirect, incidental, consequential, or punitive damages.
Nothing in these Terms limits liability for fraud, gross negligence, or anything that cannot legally be waived.
11. Ending the agreement
You can stop using Latchly at any time. We can suspend or end your access if you seriously break these Terms — we'll email you first if we can. When the agreement ends, your subscription stops, and your data can be exported or deleted by you as described in the Privacy Policy.
12. Changes to these Terms
If we change these Terms in a meaningful way, we'll update the date at the top and give you reasonable notice inside the app before the change takes effect. Continued use of Latchly after that date means you accept the new Terms.
13. Law & disputes
These Terms are governed by the laws of the State of Delaware, without regard to its conflict of law rules. Disputes will first be addressed through a good-faith conversation over email. If that fails, they will be resolved in the state or federal courts located in Delaware, unless your local consumer-protection law says otherwise.
Questions about these Terms?
Email legal@latchly.app. We promise we'll reply in plain English.